A Wedding Photographer’s Guide to Choosing a Wedding Photographer
For some time now, I’ve had a suspicion that all is not well in the Wedding Photography industry. I’m a wedding photographer and I know all the tricks of “the business”. I’ve also been on the Dorismond other side of the business helping friends and family choose a photographer for their wedding (I prefer to party at my friend’s weddings!)
So, with some suspicions, I surveyed a lot of married people and was astonished to find that 71 % of people said they were not happy with their wedding photographer. This was much higher than I was expecting. Furthermore, an astonishing 85% of respondents said they should have hired a better photographer and would do so if they had their time again.
Read that again, 85% of people were so disappointed in their photos they believe they should have hired a better photographer.
Clearly, something is not right in our industry.
I think there are a number of issues, I think its partly bad photographers, partly good photographers not handling expectations well, and partly couples who aren’t, and have no reason to be, experts at understanding this industry.
So here’s a little guide, by a wedding photographer, on how to choose the right wedding photographer. Note there are a million other things to consider but these are what I think are the essentials, if you get these right you will be less likely to be disappointed.
Style is in many respects the easy thing to get right. You’ve looked online, read magazines, started a Pinterest account so you now know that you either want a photojournalist style, an editorial style, a retro style. Most photographers will have one style that they stick with so choosing a photographer who shoots the style you want is as simple as looking at the style they normally shoot in.
The second, and in many ways most important, decision you need to make is about the quality of photographer you want. I’m not talking about style here (documentary, photojournalism etc), or cost, I’m talking about the quality of the photographer. How many great photos do they take across the whole day.